Sold: The Psychedelic Surf One

Picture the scene. It’s the early days of teen music, the Ventures are hitting high with their super surf safari-esque guitar instrumentals, pounding this new rhythm out on shiny Fender Jazzmasters, blinding the world with the ultimate in cool from New York to Tokyo and back via Halesowen.

Shoot forward to the late Sixties, music has become aware, minds have been expanded, the fire of rebellion is in the air and yet, paisley is the backdrop as the young tune in to sounds of the east and west colliding with smiles on their faces and a hope for peace in their hearts…

Moving forward further yet, the alternative crowd are reclaiming all things offset from the bargain bins of guitar shops all over the world. They recognise the rhythm, merge it with their own times and people like the Pixies, Sonic Youth, The Cure and god knows who else breath fresh life into the old ways. Cool merges with groovy, groovy gets sharp and goth and indie lead to a slacker inspired grungy Nirvana. Their monkey has gone to heaven and the surf is back, the surf is flowing with the groovy and cool, the ironic and shonky and now even with the Jooky.

For that is what The Psychedelic Surf One is about, it is an offset guitar that nods at fifty, sixty years of musical history, doffing a purple cap at every legend that has made music their own. This isn’t a tribute guitar to any artist; this is one for them all.

To be clear, The Psychedelic Surf One is an utterly unique instrument, and there will never, ever, be another made. It is signed and numbered, entirely handmade and finished and groovier than a magic bus load of high schoolers.

Sorry, this item has now been sold

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Technical Stuff:
Type: Leona’s Groovy Guitar
Output: Two Irongear P90 Platinum Pickups
Guitar Type: Offset guitar
Construction: Cloth over wood
Strings: Fender Chrome 10s
Output: ¼” Guitar Lead
Controls: Volume and Tone. Pickup selector switch.
Special Stuff: Certificate of Authenticity, Builder Signed and Numbered, All Wrapped with our Trademark Jooky Wrapping.
Serial Number: JGE#10
RSP: £299 SOLD

Sold: The Pretty In Pimp One

The Pretty In Pimp One is a concept.

It is a concept and a tribute all at the same time. It was an idea and a ‘thing’ that had been bouncing around the back of my head for a long age.

At one point it was going to be a song, but I soon realised that that wouldn’t work.
I mean, like, doh.

Next it was going to be a book, but I never really had the time to write it.

In the end I realised that it had to be a guitar, or maybe a sculpture.
Something visual that I could split into two halves.

It had to be visual, because The Pretty In Pimp One is a snapshot of a time long ago. It is based on a question and answer, something a brave musician needed to know, a cry for help – and another artist’s response, with a curling little sneer.

Two different people, two different aesthetics. Revolution and fire and anger and the knowing fashion of the pimp.

In the seventies, Marvin Gaye, then a squeaky-clean songster, like a puppet on a string, cut his chords, broke out and looking at the passion, fire and violence on the streets, turned his career on it’s head by asking

‘What’s Going On?’.

This was radical before such things became soundbites, political before that meant, well, percentage points. It was real and it was pure revolution baby.

The answer came from an unlikely source, from Sly and The Family Stone. They responded to Gaye’s question with a simple statement,

‘There’s A Riot Going On.’

Where Gaye had stripped his art down to it’s tortured, scorched nerve endings, Stone glammed it like some latter day pimp.

He brought revolution with a smile, a cynical dance, fluffy velvet and bouncing rhythms, gyrating with a core of cold steel.

Gaye and Stone
Two artists.
Two polar flipsides of a coin.

The Pretty In Pimp One is designed to reflect their approaches, scorched and stained for Gaye, gaudy gold and velvet for Stone.

The fire of revolution and the very real, knowing cynic.

To be clear, The Pretty In Pimp One is an utterly unique instrument, and there will never, ever, be another made. It is signed and numbered, entirely handmade and finished and cool as a conga-load-of polar bears.

If you want it, if you want a guitar that is so utterly unique that people will do double-takes and fall down stairs and generally act as though they are in a Carry-On movie whenever you play it, you can. But you had better be quick.


This Item has been Sold - Sorry about that.

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Technical Stuff:

Type: Leona’s Groovy Guitar

Output: Two Genuine Gibson P100 Pickups

Guitar Type: Customised Fender Telecaster-type guitar.

Construction: Cloth over wood

Strings: Rotosound Flatwound

Output: ¼” Guitar Lead

Controls: Volume and Tone. Three-way pickup selector switch.

Scratchplate: Gold record Scratchplate, made from a 10" Vinyl Single

Setup: The guitar has been set-up to be played as a Slide Guitar.


Special Stuff: Certificate of Authenticity, Builder Signed and Numbered, All Wrapped with our Trademark Jooky Wrapping.

Serial Number: JGE#8

Made: 4th April 2010


RSP: £299 incl. P&P in the UK.

Leona's Groovy Guitars

After a while of making a handful of little Amps, a couple of Fuzz Boxes and generally not getting very far in the production stakes, we felt it was time to slow things down.

Stress is a killer after all.

So instead of making things that only take a couple of hours last a few weeks, we thought we could really stretch it out by making some other things that are generally known to take quite a while.

We figured we could probably retire on those.

So Leona's Groovy Guitars were born with a spark in the eye, and despite a demur cast-down-gaze, they were destined to have a pumping, funking, grooving-and-a-moving beat in their heart, and a dress sense that would make some pimp-envying-gangsta-rapper blush.

Leona's Groovy Guitars were born then, with a simple idea - we would take parts of guitars and then build something new from them.

We'd add a twist or two of our own and generally make something unique that is cool to play and more to the point stunning to look at.

We wanted art, not discussions like:
'Can-I-have-a-Cherry-Sunburst-I-Really-Like-The-Cherry-Ones-With-The-Stripes-Like-Gibson-do-but-can-it-be-a-bit-cheaper'.

We wanted Paisley, and Velvet not wood stain and Nitrocellulose.

We wanted glamour and sex appeal, head-turning-tongue-hanging looks with  voice to die for.

We wanted sex-on-a-stick and the sound of an angel one minute, yet a heaving banshee next.

We called them Leona after some wench we met once and not any famous person you may have heard of.

We called them groovy because, let's face  it, they bleedin' are.

We made The Paisley One as our first ever Leona's Groovy Guitar.

I think that may be known as setting your stall out.

To see if there are any for sale Click Here

Sold: The Paisley One

It wasn't all free love and The Beatles vs. The Stones in the Sixties, there was a fella who played the Guitar called Hendrix, and a thirst for invention and advancement that saw mankind race to the moon...look around and then come back with some Seaside-of-Tranquility rock for the kids.

Millions watched in black and white as an acid-fuelled world turned technicolour around them, before Jimi burned his guitar and single-handedly ended the Viet Nam war.


I might have that part wrong, I wasn't born until '68 so I am basing a lot of this found-memory on Time Life commercials and the dim recollections of my parents.

Ever since, we have all become accustomed to a variety of re-writes of history and the glorification of the dead stars of the day.

Jim Morrison was the lizard king not some fat alkie who rarely washed.

Janis Joplin was an artist not a clapped out drunk who ingested her body weight in Southern Comfort before breakfast,

And of course Jimi Hendrix was the best guitarist ever to grace the planet,
despite never being able to keep his guitar in tune.

And it is Hendrix that inspired us to make this unique piece of guitar history that is The Paisley One.

It is Hendrix that we thought we would cynically cash-in on, like everybody else does

It is Hendrix and the questions that are raised every time the circulation of a guitar magazine dips,
that pushed us to think about the eternal lament -

'What would he be doing now if he hadn't snuffed it?'

And The Paisley One is our response to that unanswerable question.

The Paisley One is our retort aimed with barbs at the Disney-esque 'Gibson Hendrix Authentic Electric Guitar' and to all the other phony nostalgia that people pedal, based on myths about stars they never met or even rated at the time.

There were forty million people at the Isle of Wight festival back then, 
and they are just the people I've met.
Woodstock?
I hate to think.

And The Paisley One is our response,
for we truly believe that if Jimi Hendrix were alive today,
he wouldn't be stretching the limits of music and musicianship
with midi-controlled voodoo robots,
and he wouldn't be creating
Venusian soundscapes
full of psychedelic volcanoes
erupting dolphin-inspired
operas.

Nope, he would be doing what
every
other
relic
of that decade is doing and
would be playing
a
Paisley
Strat
on the end of a pier
or if he is lucky
in a Vegas casino,
or at the Albert Hall,
cashing in on ersatz nostalgia and
burning
his
guitar
twice
a
night
and three times on Saturday
for the Chicken-Kiev-in-a-basket brigade.

So it was with sadness that we set out to create a Paisley Strat,
to add our own tribute to the King of the Fuzz
to a world already teeming with them
in the shape of a guitar with a Strat body, PRS pickup, Suhr shaped headstock
and a Jooky built-in Sophie's Filthy Boots fuzz thing.

It was with a tear that we tracked down the coolest and grooviest design and
finished it with true psychedelic love.

We did it for Jimi,
and we did it for you
just you
to give you a piece of Jimi
to let you say you have
his guitar
because you are special
and we're not
at all
cynical
we love Jimi
and you
especially
you.

And we feel Jimi
would have wanted it
would have wanted you to have
The Paisley One,
to own his guitar.

Be him.

And one lucky person can now be Jimi,
can own his guitar,
can be
The Paisley One.

But there can only ever be one Jimi Hendrix
can only be one owner of The Paisley One
can only be one Paisley One
Will it be you?


To be clear, The Paisley One is an utterly unique instrument, and there will never, ever, be another made.
It is signed and numbered, and was entirely handmade by somebody who was at least born as a product of the Summer of Love, even if you weren't.

We're Sorry to say that you can't buy this guitar, as it has now been Sold.

Technical Stuff:
Type: Custom Guitar
Output: Single PRS P90 Bridge Pickup
Guitar Type: Based on a Fender Stratocaster shaped guitar with a Gibson-rip-off-style-headstock
Construction: Cloth over wood
Power: 9V Battery for the Fuzz effect
Output: ¼” Guitar Lead
Modes: Standard Bridge P90 and Sophie's Filthy Boots Fuzz, selected via a Slide Switch
Controls: Volume and Tone. Tone provides a fuzz level control when in Sophie's Filthy Boots Mode
Special Stuff: Certificate of Authenticity, Builder Signed and Numbered, All Wrapped with our Trademark Jooky Wrapping.
Serial Number: JGE#6
RSP: £SOLD