Friday, 5 February 2010

Sold: The Paisley One

It wasn't all free love and The Beatles vs. The Stones in the Sixties, there was a fella who played the Guitar called Hendrix, and a thirst for invention and advancement that saw mankind race to the moon...look around and then come back with some Seaside-of-Tranquility rock for the kids.

Millions watched in black and white as an acid-fuelled world turned technicolour around them, before Jimi burned his guitar and single-handedly ended the Viet Nam war.


I might have that part wrong, I wasn't born until '68 so I am basing a lot of this found-memory on Time Life commercials and the dim recollections of my parents.

Ever since, we have all become accustomed to a variety of re-writes of history and the glorification of the dead stars of the day.

Jim Morrison was the lizard king not some fat alkie who rarely washed.

Janis Joplin was an artist not a clapped out drunk who ingested her body weight in Southern Comfort before breakfast,

And of course Jimi Hendrix was the best guitarist ever to grace the planet,
despite never being able to keep his guitar in tune.

And it is Hendrix that inspired us to make this unique piece of guitar history that is The Paisley One.

It is Hendrix that we thought we would cynically cash-in on, like everybody else does

It is Hendrix and the questions that are raised every time the circulation of a guitar magazine dips,
that pushed us to think about the eternal lament -

'What would he be doing now if he hadn't snuffed it?'

And The Paisley One is our response to that unanswerable question.

The Paisley One is our retort aimed with barbs at the Disney-esque 'Gibson Hendrix Authentic Electric Guitar' and to all the other phony nostalgia that people pedal, based on myths about stars they never met or even rated at the time.

There were forty million people at the Isle of Wight festival back then, 
and they are just the people I've met.
Woodstock?
I hate to think.

And The Paisley One is our response,
for we truly believe that if Jimi Hendrix were alive today,
he wouldn't be stretching the limits of music and musicianship
with midi-controlled voodoo robots,
and he wouldn't be creating
Venusian soundscapes
full of psychedelic volcanoes
erupting dolphin-inspired
operas.

Nope, he would be doing what
every
other
relic
of that decade is doing and
would be playing
a
Paisley
Strat
on the end of a pier
or if he is lucky
in a Vegas casino,
or at the Albert Hall,
cashing in on ersatz nostalgia and
burning
his
guitar
twice
a
night
and three times on Saturday
for the Chicken-Kiev-in-a-basket brigade.

So it was with sadness that we set out to create a Paisley Strat,
to add our own tribute to the King of the Fuzz
to a world already teeming with them
in the shape of a guitar with a Strat body, PRS pickup, Suhr shaped headstock
and a Jooky built-in Sophie's Filthy Boots fuzz thing.

It was with a tear that we tracked down the coolest and grooviest design and
finished it with true psychedelic love.

We did it for Jimi,
and we did it for you
just you
to give you a piece of Jimi
to let you say you have
his guitar
because you are special
and we're not
at all
cynical
we love Jimi
and you
especially
you.

And we feel Jimi
would have wanted it
would have wanted you to have
The Paisley One,
to own his guitar.

Be him.

And one lucky person can now be Jimi,
can own his guitar,
can be
The Paisley One.

But there can only ever be one Jimi Hendrix
can only be one owner of The Paisley One
can only be one Paisley One
Will it be you?


To be clear, The Paisley One is an utterly unique instrument, and there will never, ever, be another made.
It is signed and numbered, and was entirely handmade by somebody who was at least born as a product of the Summer of Love, even if you weren't.

We're Sorry to say that you can't buy this guitar, as it has now been Sold.



Technical Stuff:
Type: Custom Guitar
Output: Single PRS P90 Bridge Pickup
Guitar Type: Based on a Fender Stratocaster shaped guitar with a Gibson-rip-off-style-headstock
Construction: Cloth over wood
Power: 9V Battery for the Fuzz effect
Output: ¼” Guitar Lead
Modes: Standard Bridge P90 and Sophie's Filthy Boots Fuzz, selected via a Slide Switch
Controls: Volume and Tone. Tone provides a fuzz level control when in Sophie's Filthy Boots Mode
Special Stuff: Certificate of Authenticity, Builder Signed and Numbered, All Wrapped with our Trademark Jooky Wrapping.
Serial Number: JGE#6
RSP: £SOLD

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