Sold: The Pretty In Pimp One

The Pretty In Pimp One is a concept.

It is a concept and a tribute all at the same time. It was an idea and a ‘thing’ that had been bouncing around the back of my head for a long age.

At one point it was going to be a song, but I soon realised that that wouldn’t work.
I mean, like, doh.

Next it was going to be a book, but I never really had the time to write it.

In the end I realised that it had to be a guitar, or maybe a sculpture.
Something visual that I could split into two halves.

It had to be visual, because The Pretty In Pimp One is a snapshot of a time long ago. It is based on a question and answer, something a brave musician needed to know, a cry for help – and another artist’s response, with a curling little sneer.

Two different people, two different aesthetics. Revolution and fire and anger and the knowing fashion of the pimp.

In the seventies, Marvin Gaye, then a squeaky-clean songster, like a puppet on a string, cut his chords, broke out and looking at the passion, fire and violence on the streets, turned his career on it’s head by asking

‘What’s Going On?’.

This was radical before such things became soundbites, political before that meant, well, percentage points. It was real and it was pure revolution baby.

The answer came from an unlikely source, from Sly and The Family Stone. They responded to Gaye’s question with a simple statement,

‘There’s A Riot Going On.’

Where Gaye had stripped his art down to it’s tortured, scorched nerve endings, Stone glammed it like some latter day pimp.

He brought revolution with a smile, a cynical dance, fluffy velvet and bouncing rhythms, gyrating with a core of cold steel.

Gaye and Stone
Two artists.
Two polar flipsides of a coin.

The Pretty In Pimp One is designed to reflect their approaches, scorched and stained for Gaye, gaudy gold and velvet for Stone.

The fire of revolution and the very real, knowing cynic.

To be clear, The Pretty In Pimp One is an utterly unique instrument, and there will never, ever, be another made. It is signed and numbered, entirely handmade and finished and cool as a conga-load-of polar bears.

If you want it, if you want a guitar that is so utterly unique that people will do double-takes and fall down stairs and generally act as though they are in a Carry-On movie whenever you play it, you can. But you had better be quick.


This Item has been Sold - Sorry about that.

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Technical Stuff:

Type: Leona’s Groovy Guitar

Output: Two Genuine Gibson P100 Pickups

Guitar Type: Customised Fender Telecaster-type guitar.

Construction: Cloth over wood

Strings: Rotosound Flatwound

Output: ¼” Guitar Lead

Controls: Volume and Tone. Three-way pickup selector switch.

Scratchplate: Gold record Scratchplate, made from a 10" Vinyl Single

Setup: The guitar has been set-up to be played as a Slide Guitar.


Special Stuff: Certificate of Authenticity, Builder Signed and Numbered, All Wrapped with our Trademark Jooky Wrapping.

Serial Number: JGE#8

Made: 4th April 2010


RSP: £299 incl. P&P in the UK.